Humetrix’s ICEBlueButton® “In Case of Emergency” App
Makes It Easy to Identify Key Medical Issues in an Emergency

New Feature Introduced at HIMSS Lets You Select from a List of Medications,
Medical Conditions and Immunizations

Peace of Mind in an Emergency: ICEBlueButton Store Opens

Orlando, February 24, 2014 - Anyone with a smartphone can now ensure that emergency responders can see their health history, and loved ones get notified if they are in an accident or face a medical emergency. Humetrix, a leading provider of consumer healthcare apps, will be exhibiting this week at HIMSS, Booth 8255, and demoing “pick lists” for ICEBlueButton that let the consumer easily select from listings of medications, immunizations and medical conditions when creating their own or a loved one’s profile.

ICEBlueButton, an “In Case of Emergency” (ICE) app, available for iOS and Android devices, ensures that EMTs, ER doctors, and Good Samaritans can immediately access patients’ health history and contact information in an emergency situation.

Humetrix just launched the ICEBlueButton Store which allows anyone to use the free iOS and Android ICEBlueButton apps to get and purchase stickers, wallet cards and magnets imprinted with their personal “In Case of Emergency” QR code. ICEBlueButton is available for download at iTunes and Google Play.

In an emergency situation, medical personnel or attending bystanders can scan the individual ICEBlueButton QR code – which might be on a sticker posted on a child’s bike helmet, skateboard or car seat; a magnet on the fridge of an elderly person’s home, a sticker on a car’s windshield, imprinted on a wallet card or saved on a smartphone lock screen -- with any broadly available QR code scanner and quickly learn if the patient has any medical conditions, drug allergies, or other pertinent medical information. In addition to providing critical information, when activated, ICEBlueButton can automatically generate an email Auto-Alert to the users’ emergency contacts that shows the location of the incident.

“For parents, travelers or sports enthusiasts, ICEBlueButton provides a new level of peace of mind,” said Dr. Bettina Experton, CEO of Humetrix. “Mobile technology has made it possible to completely change the way we approach healthcare. With ICEBlueButton and other mobile medical apps, anyone can take control of their health records and healthcare, and ensure that the most up to date and critical health information is at our finger tips and available to doctors – whether during a scheduled health care appointment or in an emergency.”

How ICEBlueButton Works
ICEBlueButton provides consumers with easy entry of emergency medical data and contact information and, when available, automated data feed from online Blue Button health records. Once the ICE record is created, the app generates a QR code unique to the individual and a 4-digit number to unlock access to the individual ICE record.

When the user’s QR code is scanned, ICEBlueButton’s Auto-Alert function automatically generates email notifications to the user’s emergency contacts. The Auto-Alert includes the name of the person involved in the emergency and a map with the location of the emergency.

ICEBlueButton Pricing
ICEBlueButton is free to download from iTunes and Google Play. An upgrade of $2.99 per month is available for generating Auto-Alerts sent to the listed emergency contacts every time the ICEBlueButton record is retrieved by QR code scanning for a month; or one year of Auto-Alerts for $19.99. ICE Packs are $24.99 + shipping/handling and applicable tax.

Connect with Humetrix:
Twitter: @Humetrix, #Humetrix, #iBlueButton, #ICEBlueButton
LinkedIn: http://www.linkedin.com/company/humetrix

Press contact:
Liora Bram
Media Strategies
lbram@msipr.com
617-202-9854
 
Cheryl Delgreco
Media Strategies
cdelgreco@msipr.com
617-723-4004
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