ICEBlueButton® from Humetrix Earns PTPA Seal of Approval

In Case of Emergency App Honored by �Parent Tested Parent Approved� Community

Del Mar, Calif., April 1, 2014 - Humetrix today announced that ICEBlueButton, its In Case of Emergency app, has been awarded the Parent Tested Parent Approved (PTPA) Winner�s Seal of Approval. ICEBlueButton, a free app available via iTunes and Google Play, was among many entries from across North America competing to earn the PTPA Seal. Independent parent volunteers evaluate products in their own homes to ensure that PTPA winners are chosen based on merit and consumer experience � not on commercial considerations.

For parents, ICEBlueButton provides peace of mind every time kids ride their bikes, get in a car, or play sports. In an emergency situation, medical personnel or attending bystanders can scan the ICEBlueButton QR code � which might be on a sticker posted on a child�s bike helmet, skateboard or car seat � with any broadly available QR code scanner and quickly learn if the injured child has any medical conditions, drug allergies, or other pertinent medical information. In addition to providing critical information, when activated, ICEBlueButton can automatically generate an email to parents that shows the map location of the incident.

Parents can purchase �ICE Packs,� which feature an assortment of magnets, wallet cards and stickers imprinted with their child�s personal ICE QR code, online at the ICEBlueButton store. ICE Packs are priced at $14.99 and $24.99.

�In today�s connected world, the ability to quickly retrieve a medical history � and notify emergency contacts � can dramatically improve health care outcomes,� said Dr. Bettina Experton, CEO of Humetrix. �We believe that this capability should be available to every parent.�

�At PTPA Media, we are proud to play a role in certifying innovative products that families can trust,� says Sharon Vinderine, CEO and founder of PTPA Media Inc. �Innovative apps like ICEBlueButton that help give families peace of mind are of particular interest to our testers and the consumers who trust our reviews. When consumers search for our Seal of Approval on product packaging and web sites, they are essentially searching for validation from their peers. Their peers will have objectively tested and approved these products based on their performance in a real life environment. That type of resource for families is priceless.�

PTPA Media has North America�s largest volunteer parent testing community, with over 65,000 parents and was rated the Most Trusted Seal by over 22,000 parents across North America.

About PTPA Media Inc.
PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company�s mission is to marry innovative companies with discerning consumers, to improve consumer access to quality products and services for their families and homes.

About Humetrix
Humetrix has pioneered the development of innovative consumer-centered IT solutions over the past 15 years, which have been deployed around the world. The company�s iBlueButton and ICEBlueButton apps are the mobile embodiment of the Federal Blue Button initiative launched in 2010 by the Veterans Administration, the Center for Medicare and Medicaid Services and the U.S. Department of Defense, now embraced by over 500 organizations and available to more than 100 million Americans. For more information, visit

Connect with Humetrix:
Twitter: @Humetrix, #Humetrix, #iBlueButton, #ICEBlueButton

Media Contact
858-259-8987 x212

Privacy Policy and Terms of Use